Why is cultural neuroscience important?
Last year, Henrich, Heine and Norenzayan published an article in Behavioral and Brain Science titled “The weirdest people in the world?” (I also highly recommend reading Greg Downey’s review and commentary on the article over at the old Neuroanthropology blog). One of the authors’ claims refers to how most of what we know today about the human mind and behavior is built upon research that examines disproportionately university undergraduates who come from Western, Educated, Industrialized, Rich, and Democratic countries: the “WEIRD” people. A similar point was made by Arnett in 2008, in the article “The neglected 95%: Why American psychology needs to become less American“. Read the rest of this entry »