The Jepson School of Leadership Studies hosted The Jepson Colloquium “For the Greater Good of All: Perspectives on Individualism, Society and Leadership” during which, on January 23, 2010, Joan Chiao, presented “Cultural Neuroscience and the Collective Good.” During the talk, Chiao introduces the field, as well as concepts and methodologies and explains how cultural neuroscience findings can be applied.
Dr. Chiao of the SACN Lab at Northwestern University, is a cultural neuroscientist who investigates how social factors influence basic psychological and neural processes underlying social behavior and emotion processing, using functional neuroimaging (fMRI), event-related potentials (ERP), genotyping and behavioral paradigms. She is an authority in the field of cultural neuroscience, having coined the term in 2007 (Chiao and Ambady in the Handbook of Cultural Psychology, edited by Kitayama and Cohen). She is also interested in investigating perceptions of hierarchy and the physiological foundations of selfishness (egoism) and selflessness (collectivism).
found via thefpr.org blog